How to create a great recruitment strategy

2 minute read
Great Recruitment Strategy

over 2 years ago

​​Getting your recruitment strategy right is key to hitting your business goals. Here are some expert tips to help you set up your company for success – and the shortcuts to keep you ahead of your competition.

​What is a recruitment strategy?

A recruitment strategy is a clear plan that explains what roles you’ll recruit for, when, why and how. It should be tied to your overall company objectives.

Your strategy must be possible to implement and easy to communicate. While you can tweak your tactics, the strategy must always be clear.

Unsure how many employees you’ll need? Hiring temporary staff helps you expand quickly and risk free.

The core aspects of a great recruitment strategy

Growth Plans

  • In order to scale up your workforce, you’ll need to hire – which takes time and resources.

  • Create a measure to help you identify which areas of your business will benefit most from increased headcount.

  • This could focus on return on investment or opportunities lost.

Shortcut: Unsure how many new employees you’ll need? A recruitment agency will give you access to temporary staff and contractors to help you expand quickly and risk free.

Employer Brand

  • Make sure your employer brand and message are attractive to your target audience, particularly over social media. A well-known brand is a big selling point to talented job hunters.

  • Be open and transparent about the company’s working culture to ensure you attract candidates that will match your business.

Shortcut: If your brand isn’t well known, a recruitment agency can contact candidates directly and spend time promoting your employer messages.

Skills Audit

  • Use your company objectives to identify developing areas of the business, then decide on the skills you will need to succeed.

  • Your recruitment strategy should include ways to find and bring new skills into the company.

  • Employers often focus on advanced digital and technical skills, but you should also consider bringing in candidates with different experiences.

Shortcut: When interviewing for a role you’ve never done yourself, your recruitment consultant can offer interview tips and support to build your confidence.

"You can tweak your tactics, but your end goals must be clear."

Flexibility

  • If your company needs to adapt quickly to an unpredictable market then hiring permanent staff may not be the right option.

  • Your strategy should include a plan for temporary staff and contractors to cover projects that are likely to change at short notice.

Shortcut: Unless you already have an advanced payroll function, it makes sense to ask your recruitment agency to manage payroll for your temporary workforce. They look after tax, holiday pay and even pension contributions – saving you a lot of hassle.

When to review your recruitment strategy

You should always be thinking about how you differentiate your company from your competitors, and how you can be a more attractive prospect for potential candidates.

Pay close attention to all aspects of the recruitment process, and make tactical tweaks throughout the year when necessary – while holding firm to your recruitment strategy.

You should review your overall recruitment strategy annually to make sure it ties in with your wider business objectives. It’s important that everyone in the company understands your goals – so be clear and concise about what success looks like and how you will get there.

You may be interested in these...

Reed’s Hungary salary guide 2024
less than one minute
  1. Featured

Reed’s Hungary salary guide 2024

​Our 2024 salary guide looks at average salaries in Hungary and benefits across 10 sectors. The guide uses data from jobs posted in Hungary to outline key trends and insights, enabling you to benchmark average pay for your employees, find out what to aim for in a new role, or what your current one should be offering. Download our free guide now to compare average salaries and benefits across Hungary.

Rolling Wireless recruits software development team
2 minute read

Rolling Wireless recruits software development team

The challenge

Rolling Wireless, a global supplier of 4G and 5G modules for the automotive market, first chose Reed to help them fill a director role in 2021, which was swiftly done. The employer has offices around the world and was planning to open another in Hungary, led by their new Software Platform Director, Lajos Rancz, who was placed by talent scout, Anna Böröcz, Senior Recruitment Consultant at Reed. She explained: “After we found the ideal candidate in Lajos, we started working together to build the Hungarian software development team around him.” 

Lajos was looking to create a department of some 20-30 people and was keen to have Reed’s support and specialist tech knowledge. He said: “In the past, we tried to work with freelance head-hunters, but it was not very successful.” 

Anna was sure her team could provide the help Lajos needed, tailoring the service to the company’s budget and requirements. 

The solution

Anna sourced candidates mainly on LinkedIn, managing the hiring process with typical Reed professionalism: providing regular updates to all parties, careful to maintain “a quick reaction time and continuous feedback”.   

Hungary’s tech labour market has seen greater demands from jobseekers in terms of higher pay and the ability to work from home. Other than that, the search was straightforward, according to Anna: “I told prospective candidates the expectations of each role in detail, the tasks, and made sure they had similar experience to what was required.”  

Lajos added:

“We have now been working with Reed continuously since last autumn, recruiting the Hungarian development team, and have several Reed candidates working for us. We are happy with them, and they are a very good team.  

 “Overall, we’re very satisfied with our working relationship with Reed, who have provided us with quality candidates.”  

The results

The tech team is taking shape: so far, 11 candidates have received an offer from Rolling Wireless, of which eight have accepted.   

Of the outcome, Anna said: “Rolling Wireless is pleased with our service, which I am very happy about – I also really like working with them. The candidates are fitting in well and like their new workplace.”  

Attesting to this is Gábor Wunderlich, Senior Embedded Software Engineer, placed by Reed into the new Rolling Wireless team, who commented:

“I can only confirm my positive experience. Frequent communication with Anna helped make the recruitment process a success – she ensured full contact between the company and me, quickly and accurately communicating messages and requests between us.” 

Gábor is also pleased with the development opportunities that his new role offers, which allows him to improve his English language skills through regular contact with foreign colleagues. He concluded: “I won't be looking for a new position anytime soon, and I highly recommend anyone looking for a new job to try Reed.” 

Looking to hire a talented professional or take the next step in your career? Contact your local office and speak to one of our specialist recruiters. 

Redundancy letter templates & examples
6 minute read
  1. Article

Redundancy letter templates & examples

​Making redundancies is never a pleasant experience, but it’s sometimes unavoidable and employers need to ensure they navigate the process with sensitivity and professionalism, and adhere to the law, or they may face employment tribunals and unfair dismissal claims.

A redundancy letter is a written communication from an employer to an employee that informs them of their job loss due to a reduction in the workforce. To help employers manage this process and ensure they provide employees with clear and concise information, we have compiled a selection of adaptable redundancy letter templates for the various stages of the redundancy procedure.

When would you need to write a redundancy letter?

Employers may have to write redundancy letters in the following circumstances: 

Economic downturns

During a time of economic decline or recession, businesses may experience a reduction in revenue, leading to reduced demand for their products or services. In such circumstances, businesses may look to reduce their workforce to cut costs. 

Restructuring

Companies may need to restructure their operations, departments, or teams due to changes in the market, mergers and acquisitions, or changes in leadership, which could lead to redundancies. 

Technological advancements

With advancements in technology, businesses may require less manual labour, leading to a reduction in the workforce. Employers may have to make employees redundant where their jobs have been automated or outsourced. 

What is the difference between voluntary and compulsory redundancy?

Voluntary redundancy is when an employer offers an employee the option to leave their job in exchange for a financial package, which could include a lump sum payment, extended notice period, and other benefits. Employees who accept voluntary redundancy do so voluntarily, and their decision is not influenced by their employer.

In contrast, compulsory redundancy is when an employer selects an employee to leave their job due to a reduction in the workforce, restructuring, or other reasons. Employees who are made redundant involuntarily do not have a choice in the matter and may be entitled to statutory redundancy pay and other benefits.

What are the stages of a redundancy process? 

The redundancy process can be broken down into stages and logical steps that employers can follow. The stages are: preparation, selection, individual consultations, notice of redundancy, appeals (if applicable), and termination.

Stage one: Preparation

During the preparation stage, you will assess whether redundancy is the only option and is completely necessary before beginning the process. If you are concerned with your employee’s performance or behaviour, then you should go down the disciplinary route instead.

Redundancy is a type of dismissal where the employee’s job is no longer required. Ensure that you have covered all alternative options and if you have concluded that redundancy is essential, establish a time frame and prepare the relevant documentation.

Stage two: Selection

At this stage, you will be selecting the people who are under consideration for redundancy. You’ll need to determine the criteria for selecting those employees which should be objective and fair across the workforce.

Additionally, now is the time to inform employees of the upcoming redundancies. This should also include those who are not under consideration. You should explain that there is the risk of redundancy, the reason why it’s necessary, roughly how many redundancies you're considering, and what will happen next.

Stage three: Individual consultations

The consultations stage is a hugely important part of the redundancy process, and it’s essential that employers look at this as an open discussion with the employee, rather than using this time to just inform them of their potential redundancy.

You should explain why they have been selected and discuss alternative employment in the company. Employees will have the chance to make suggestions as to how the business can retain them and these suggestions should be considered fairly, or the employer may face unfair dismissal claims.

Note: there are legal time frames regarding consultations, so make sure you adhere to these.

Stage four: Notice of redundancy

Once you have finished consulting with everyone and made your decision, you should meet with each at-risk employee to discuss the outcome. Ideally, do this face to face, but if this is not possible, organise a phone call.

Those who have been selected for redundancy should also receive confirmation in writing, by letter or email. We have included a redundancy notice letter template for your ease.

Stage five: Appeals

If an employee feels they have been unfairly chosen for redundancy or if they think there were discriminatory issues in the process, it is essential to offer them the opportunity to appeal within a reasonable time frame after they have received their redundancy notice. This could be, for instance, five days. The employee should submit their reasons for appeal in writing. Once you receive an appeal, you should arrange a meeting with the employee as soon as possible.

If it becomes clear that the employee was selected unfairly but you still need to make the role redundant, you must manage the situation with great care. This could mean ending the employment of another employee who was informed their job was secure. It is important to communicate clearly and openly with your staff, rectify any issues with the process, and ensure a fair selection procedure is carried out. If serious problems are identified, you may need to repeat the entire redundancy process.

If you decide to reject the appeal, the employee's redundancy dismissal, notice, and pay will continue as before.

Stage six: Termination

This is the final stage of the redundancy process where the employment contract is terminated. During this stage, you should be supportive and give your employee reasonable time to find another job while they work their notice period.

All employees who have been with the company for more than two years qualify for a statutory redundancy payment. Provide the employees with a written record of how the statutory redundancy payment has been calculated and what they will receive.

What should be included in a redundancy letter?

The redundancy letter to the employee should clearly state the reasons for the employment termination and the terms of their departure. Here are some key pieces of information that should be included in a redundancy letter:

  • Reason for redundancy: The letter should clearly state the reasons for the redundancy, such as economic downturn, restructuring, or technological advancements.

  • Selection criteria: Employers should explain the selection criteria used to determine which employees are being made redundant. This could include factors such as length of service, skills and qualifications, and job performance.

  • Notice period: Employers should provide details of the employee's notice period, including the start and end dates, as well as any entitlements to pay in lieu of notice.

  • Redundancy pay: The letter should provide information on the employee's entitlement to statutory redundancy pay, as well as any additional redundancy pay provided by the employer.

  • Benefits: Employers should explain what happens to the employee's benefits, such as healthcare, pension, and life insurance, after they leave.

  • Support: Employers should offer support to the employee during this difficult time, including assistance with finding new employment opportunities and access to training programmes.

To help you navigate this challenging process, we have put together a selection of redundancy letter templates that can be used at various stages throughout the process. These include:

  • Redundancy consultation letter

  • Redundancy consultation outcome letter

  • Invitation to redundancy outcome meeting letter

  • Notice of redundancy letter